Hit 100 paying members today

Strong agree. Good defaults beat a wall of toggles every single time.

Could you say more about how you measured the result? I want to try this but I am not sure what success would look like.

This matches my experience exactly. The hard part is staying consistent once the initial novelty wears off.

Tried this on a staging copy first and it behaved exactly as described. Confident enough to roll it to production now.

Thanks for writing this up. Bookmarking it — the kind of thing I will want to reference again in a month.